Bold Snacks, Bolder Branding
Two Fresh Takes That Make Bull’s Snack Sticks Impossible to Ignore
Bull’s Snack Sticks got a bold makeover with two dynamic rebrand concepts that celebrate their all-American roots. I created two new logo options, each reflecting the brand’s tough, no-nonsense attitude, paired with a red, white, and blue color palette to emphasize the fact that these snacks are made in the USA. Each concept includes one label design and one PDQ option that highlight the product’s quality and flavor with a modern, fresh look. Whether you’re grabbing a quick snack or stocking up, these new designs make Bull’s Snack Sticks stand out on any shelf. It’s a complete rebrand that packs as much punch as the snack itself!
Rebrand Option 1: Buff Bites
Buff Bites takes snacking to new heights with a rugged, outdoorsy rebrand designed to fuel adventurers. The logo, inspired by both muscular strength and towering mountains, captures the spirit of the great outdoors. The packaging follows suit, with subtle topographic map patterns in the background, reflecting the landscape that outdoor lovers thrive in. A subdued color palette keeps things grounded, while pops of vibrant color from product photos bring the energy and flavor to life. The bold logo rises up from the PDQ display, making sure Buff Bites stands out on any shelf—just like the hikers, climbers, and explorers it’s made for!
Rebrand Option 2: Beast Fuel
Beast Fuel is the ultimate snack for those who need power and performance in every bite. Inspired by the raw energy of lightning, the logo is a bold visual cue that packs a punch. The subtle monogram background on the packaging, paired with an all-American color palette, celebrates the fact that this snack is proudly made in the USA. UV coating brings the key details—like “No Pork” and “Made in the USA”—to life, ensuring that the product grabs attention from every angle. As the snack sticks are purchased and the PDQ display empties, the logo fully reveals itself, creating a dynamic, evolving experience that reflects the energy of the Beast Fuel brand.
